Independent Market Research
Independent, sponsor-backed research that tells you what a market thinks, before you spend a campaign budget finding out the hard way.
6 fathoms. Clear water.
A depth reading, taken before commitment — not a guess dressed up as one.
A blinded study removes the one variable that skews sponsor-run research: the respondent knowing who's asking. Ask under your own name and the answers get filtered through what someone thinks you want to hear. Ask under an independent name, and that filter comes off.
The distance is what makes the data usable.
The field work runs as Colney Island Studios, not as a marketing arm of the sponsor. Respondents answer questions about a problem in their sector — nothing about the sponsor's product, nothing framed as feedback for a company.
The sponsor still gets what they came for: a demand signal, sentiment, and segmentation, without the bias a direct ask introduces. And because it doesn't ask anyone to buy anything, response rates hold up where a sales email wouldn't.
In partnership with BoardPro
A study into how UK charity and nonprofit boards experience governance day to day: admin load, board effectiveness, and where extra capacity would actually go if boards had it. Results shared with every organisation that takes part.
Discovery research that took a New Zealand SaaS platform from zero UK brand presence to a live, indexed market.
Get in touch and we'll scope what a study would need to tell you, who it should reach, and how long a proper reading takes.
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