The Client
Hercules Consulting is a Kent-based marketing agency helping care providers — residential homes, domiciliary services, and supported living organisations — grow their visibility and attract the right clients. Their offering spans email and CRM journeys, OOH campaigns, award nominations, event support, and content production.
As a growing agency working with regulated, trust-sensitive sectors, Hercules needed a website that reflected their credibility and sector specialism, while making it simple for prospective clients to understand their services and get in touch.
Services Provided
Web Design
WordPress Development
Hercules came to us needing a website that could do the heavy lifting their growing client base demanded: communicate deep care-sector expertise, build trust quickly, and convert visitors into booked consultations.
The site needed to organise a broad service offering — from email marketing to videography — into a structure that felt clear rather than overwhelming, while giving the brand a warm, approachable feel that still read as professional and credible to care providers managing regulated services.
It also needed a content and SEO foundation that could support organic growth in a competitive, niche sector.
Working with Coleny Island Studios was an absolute game-changer. From the very beginning, they understood exactly what I wanted and somehow managed to bring my vision to life even better than I imagined.
Kerry Clifton
Founder – Hercules Consulting
We delivered a fully designed and built WordPress site structured around clarity, trust, and conversion.
Phase 1
Strategic Foundation
Site architecture: Mapped a clear structure across services, team, testimonials, and contact, with dedicated subpages for each service line.
Brand alignment: Translated the existing Hercules brand into a cohesive web experience, including custom iconography for each service area.
Phase 2
Build
Website: Built a responsive, SEO-optimised WordPress site with a flexible component system for service pages.
Conversion design: Designed clear calls-to-action throughout — “Book a free chat” — placed at every key decision point in the user journey.
Phase 3
Content & SEO
On-page SEO: Structured content and metadata to support organic visibility for care-sector marketing search terms.
Content strategy: Crafted messaging that speaks directly to the pressures care providers face, positioning Hercules as a knowledgeable, hands-on partner.
✓ New website built from the ground up on WordPress
✓ Clear service architecture spanning seven distinct service lines
✓ Conversion-focused design with consistent calls-to-action
✓ SEO foundation built for organic growth in a niche sector
✓ Professional, trust-building brand presence suited to the care sector
“Working with Colney Island Studios was an absolute game-changer. From the very beginning, they understood exactly what I wanted and somehow managed to bring my vision to life even better than I imagined. The website he built for me is not only visually stunning, but also incredibly professional, fast, and easy to use.
The attention to detail, creativity, and technical skill really set them apart. Every part of the site feels polished and thoughtfully designed, and I’ve already received so many compliments from clients and visitors. They communicated throughout the entire process, delivered everything on time, and made what could have been a stressful experience feel effortless.
If you’re looking for someone who genuinely cares about the quality of their work and goes above and beyond for their clients, I cannot recommend Jack and the team highly enough. The final result exceeded all expectations, and I’m genuinely proud to show off the website he created for me. “
Kerry Clifton
Founder – Hercules Consulting
