The Client
Funding Wise is a UK-based development finance brokerage helping property developers secure funding for residential and commercial projects. Since launching in 2019, they’ve built a solid reputation through personal relationships and word-of-mouth referrals.
That approach had served them well, but as the business prepared to expand it exposed a problem: growth was dependent on individuals, not systems.
Services Provided
Web Design
WordPress Development
Branding
Email Marketing
Marketing Strategy
Content SEO
Funding Wise came to us at a critical inflection point. To scale beyond founder-led, relationship-driven growth, they needed a more predictable and repeatable sales funnel, one that could support expansion.
Achieving this meant rethinking their brand, digital presence, and marketing approach from the ground up.
They needed to rebrand without losing existing market recognition, launch with impact, and build sustainable momentum through content, email, and social media—all while driving new leads and establishing authority in their space.
We delivered a three-phase engagement for rapid impact: industry immersion, brand transformation, and sustainable marketing systems.
Phase 1: Strategic Foundation
Brand repositioning: Crafted a bold, authoritative identity to differentiate in traditional finance.
Competitive analysis: Identified opportunities to stand out in messaging and visuals.
Phase 2: Digital Transformation
Website: Built a conversion-focused, SEO-optimized site with scalable content infrastructure.
Content strategy: Planned educational blogs, resources, interactive tools, and LinkedIn authority building.
Phase 3: Launch & Momentum
Brand launch: Announced via email, press, and social channels.
Marketing infrastructure: Set up content, email nurture, LinkedIn, and performance tracking systems.
Database strategy: Consolidated and segmented contacts for ongoing lead generation.
✓ Complete rebrand from Clarity Development Finance to FundingWise
✓ New website with SEO foundation and conversion optimisation
✓ Brand launch campaign executed across email and PR
✓ Ongoing marketing plan covering content, email, and social
✓ Database strategy for consolidation and segmentation
“Colney Island Studio brought both strategic thinking and flexibility. They quickly understood the nuances of development finance, worked independently when we were buried in client work, and delivered a rebrand and marketing foundation genuinely designed to drive our growth.
“We’re continuing to work with them because they understand our business and consistently deliver quality work that makes a genuine impact.”
– Dan Luxon, Funding Wise Managing Director
