London Brewing Co, proprietors of two distinctive pubs across the capital, sought to extend their reach beyond the bar by launching a range of canned craft beers for takeaway. We developed a comprehensive visual campaign that brought their can designs to life through striking product photography and cohesive brand storytelling, establishing a distinctive presence in London’s competitive craft beer market.
Brand Photography
Art Direction
Product Styling
Visual Campaign Development
Retail and Hospitality
Our approach.
We created a dynamic floating photography style that captured the playful, approachable nature of London Brewing Co’s brand while maintaining premium craft beer aesthetics. Each beer variant (Upright, Gigglemug, and Beer Street) was photographed against carefully selected complementary backgrounds that enhanced the can designs rather than competing with them. The levitating composition created energy and movement, suggesting the social, shareable nature of the product while allowing the label artwork to remain the hero. We developed a consistent visual system that could scale across multiple touchpoints, from social media to point-of-sale materials.
+147%
in social media engagement within the first three months of campaign launch
£18,000+
in additional monthly revenue from takeaway can sales
89%
recognition rate among target demographic in blind brand awareness testing
+12
independent retailers across London within first quarter
